What does it actually take to build something properly in Britain?In this episode, Matt sits down with Jacob Lockwood — founder of Lockwood Smocks — to talk about British manufacturing, resilience, and the reality of building a product business from the ground up.Jacob isn’t interested in shortcuts. He’s building in the UK. He’s backing quality. And he’s doing it in a market where going overseas would be easier and cheaper.They get into:• Why he chose British manufacturing (despite the cost)• What customers really value — and what they say they value• The pressure of building a physical product brand• Why conviction matters when the numbers don’t look great• The difference between branding and actually believing in what you’re doingThis isn’t a polished “overnight success” story.It’s about graft. Risk. Setbacks. And backing your principles when it would be easier not to.Takeaways:🇬🇧 Why “Made in Britain” still carries weight — if you do it properly📦 The hidden realities of running a product-based business🔥 Why belief in your mission has to outlast early struggles📈 What scaling really exposes in founders and teams🧠 The mindset required to keep going when others doubt youIf you care about building something real — not just something trendy — this one’s worth your time.Follow Matt:📸 Instagram - https://www.instagram.com/mrmattholland/👨‍💻 LinkedIn - https://www.linkedin.com/in/mrmattholland/📱 TikTok - https://www.tiktok.com/@mrmattholland❌ X - https://x.com/mrmattholland1Follow Charlie:📸 Instagram - https://www.instagram.com/theworkwearexpert👨‍💻 LinkedIn - https://www.linkedin.com/in/charlie-smith-1a55295b/Follow Jacob: 📸 Instagram - https://www.instagram.com/jacobalockwood?igsh=OHRsa2xueHk0Y2Q5Follow Lockwood Premium British Smocks: 📸 Instagram - https://www.instagram.com/lockwood_smocks?igsh=czNyYTViN3o0Ym8=