In this week's episode of Business Story of the Week, we dive deep with Barry LeBov, a two-time Ernst & Young Entrepreneur of the Year and the mastermind behind Labov Marketing Communications. Discover how Barry transformed his brand from "Why should I care?" to "Wow, I need this!" and learn the power of differentiation. Barry shares his inspiring journey, from humble beginnings and facing significant challenges to leading his company to tremendous success. Don't miss his profound insights on employee engagement, brand uniqueness, and the importance of celebrating your team's achievements.

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