The primary focus of our discussion centers on the transformative impact of Gentreo, an innovative online estate planning platform founded by Renee Fry.

Through the lens of personal anecdotes and professional insights, we explore how Gentreo is revolutionizing estate planning by making it accessible, affordable, and comprehensible for families across the United States.

Renee's unique experiences, including overcoming significant health challenges, have shaped her vision for a service that not only simplifies the estate planning process but also empowers families to make informed decisions.

The conversation delves into the importance of addressing these often-daunting tasks proactively, ensuring that individuals do not leave their loved ones burdened with uncertainty. We invite our listeners to consider the profound implications of estate planning and how Gentreo can facilitate a smoother path toward securing one’s legacy for future generations.

Our Guest This Week:

In this week’s episode of #WisdomofWomen we have an 🌟 Revolutionary Estate-Building Innovator🌟 in our midst!  

Renee Fry is the CEO and Co-Founder of Gentreo, a pioneering online estate planning platform that makes protecting what matters most simple, affordable, and accessible. With a career spanning public policy, entrepreneurship, and leadership in high-growth ventures, Renee helped lead GT Solar’s IPO and served in Governor Mitt Romney’s cabinet before launching her own company. A graduate of Penn State and Harvard Business School, she has guided Gentreo into partnerships with more than 100 credit unions, banks, and organizations nationwide. Her vision is to transform estate planning from a daunting, expensive task into an empowering experience for every family. Featured in outlets like Forbes and Kiplinger’s, Renee is a glassbreaking leader committed to changing how America plans for the future—one family at a time.

Takeaways:

• Renee discusses the transformative vision behind her estate planning platform, Gentreo.
• Listeners are encouraged to understand that estate planning is vital for all families.
• The episode highlights personal stories that shaped the speaker's journey as an entrepreneur.
• Renee's experience with unexpected health challenges underscored the significance of having a solid estate plan.
• The conversation stresses the need for accessible and affordable estate planning solutions for everyone.

Chapters:

03:46 - Personal Growth and Overcoming Challenges

11:04 - The Birth of Gentrio

19:47 - Approach to Growth and Partnerships

23:11 - Navigating Life Milestones

36:00 - Legacy and Inspiration: A Family's Journey

38:03 - Inspiring the Next Generation

Burning Questions Answered:

1.Why do so many families get stuck—or blindsided—when something unexpected happens?

2.What does “estate planning you can actually use in real life” look like?

3.How do personal crises shape the companies we feel called to build?

Guest Offers & Contact Information:

https://www.linkedin.com/in/renee-fry-a4ab133/

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Coco Sellman, the host of #WisdomOfWomen, believes business is a force for good, especially with visionary women at the helm. With over 25 years of entrepreneurial experience, she has launched five companies and guided over 500 startups. As Founder & CEO of A Force for Good, Coco supports purpose-driven women founders in unlocking exponential growth and prosperity. Her recent venture, Allumé Home Care, reached eight-figure revenues and seven-figure profits in just four years before a successful exit in 2024. A venture investor and board director, Coco’s upcoming book, *A Force for Good*, reveals a roadmap for women to lead high-impact, high-growth companies.

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