In today's episode we discussed:

-The challenges and strategies of transitioning from email marketing to mastering paid ads, focusing on the high barrier to entry and how to build credibility with minimal experience.

-The power of case studies and testimonials in establishing authority, especially in high-stakes services like paid ads.

-Insights into the Welsh market and how localizing outreach could be a unique advantage in gaining new clients.

-The significance of continuous learning and adapting to new tools, such as Notion's native charts, to add value to business services.

-The impact of leveraging virtual assistants (VAs) to enhance productivity and achieve professional-quality results faster.