Now, What’s Next?

Why Is It Hard for a Robot to Make Sneakers?

09.29.2017 - By Morgan StanleyPlay

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Can consumers get the same quick turnaround on new styles from the sneaker industry that they’ve come to expect for sportswear? This episode, we travel from a sneakerhead haven on New York’s Lower East Side to a state of the art robotics workshop outside Atlanta. Along the way we talk with Jay Sole, Morgan Stanley’s Branded Apparel and Footwear Analyst, about the future of the sneaker industry.

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