In the first episode of Storyselling, we sit down with host Elliott Rayner to discuss why storytelling is important in the world of product marketing, and what the listener can expect from the upcoming episodes in the series.

Why is product storytelling important? | Elliott Rayner, ARION

Join Elliott Rayner, storytelling expert, as he explores the skill of effective storytelling in the field of product marketing.
During the series, Elliott welcomes a range of leading product marketers plying their trade at globally recognized brands, as he focuses on the four stages of the process: the story, the speaker, the listener, and the response.

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In this episode of Storyselling, host Elliott Rayner, CMO at Arion, welcomes Nick Knuppe, Senior Director of Product Marketing at Juni. Nick outlines the differences between B2B and B2B, and how product storytelling can be used to break down the two worlds.

Using storytelling to break down B2B and B2C marketing | Nick Knuppe, Senior Director of Product Marketing at Juni

In this episode of Storyselling, Elliott Rayner, CMO at Arion welcomes Louis Debatte-Monroy, Director of Product Marketing at Backbase. Emotion and engagement are critical to successful storytelling, and in their chat, Louis explains why this approach is successful in the fintech market, an industry that's usually viewed as being conservative.

Using emotion and engagement in product storytelling | Louis Debatte-Monroy, Director of Product Marketing at Backbase

Elliott Rayner, CMO at Arion, is joined by Elena Madrigal, Director of Product Marketing at GoDaddy. GoDaddy has over 21 million customers, and in this episode, Elliott and Elena discuss how GoDaddy uses storytelling to inspire audiences and customers to become storytellers.

Using storytelling to inspire audiences and customers to become storytellers | Elena Madrigal, Director of Product Marketing at GoDaddy

In this episode of Storyselling, host Elliott Rayner is joined by Theresa Gschwandtner, Head of Product Marketing at Qonto. Elliott discusses how Theresa and her team at Qonto turn around and manage new features, with new additions made as often as every two weeks. Tune in as Elliott seeks to understand how she and her team use storytelling as a weapon to keep up to pace as one of the fastest-growing brands in the fintech industry.

Using storytelling to manage new product releases | Theresa Gschwandtner, Head of Product Marketing at Qonto

In the first episode of the second series of Storyselling, Lawrence Chapman, Senior Copywriter at Product Marketing Alliance, chats with podcast host Elliott Rayner, CMO at Arion. Elliott gives an insight into what listeners can expect of the second season, as he prepares to switch his attention towards the role of product storytelling in the B2B fintech industry.

Why is product storytelling important? | Elliott Rayner, ARION

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