If you’ve ever struggled to explain what you do, this one will land.

In this episode of The Solo Sauce Podcast, Joeri sits down with Andy Reid, founder of Genius Box.

They talk about why so many independent professionals struggle to explain what they do… especially when what they offer isn’t something you can easily point at.

This is a conversation about selling intangible work, having better client conversations, and learning to focus on what people actually need; not just what you’re offering.

In this conversation, they talk about:

• Why “selling the hammer” is usually the wrong approach
• What makes intangible work so hard to communicate
• How to get to the real problem clients are trying to solve
• Why better conversations beat better pitches

📖 Get the book This Is Not The Way.

Connect with Andy Reid:

• LinkedIn
• Website

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The Solo Sauce is for independent professionals and solopreneurs building something of their own.

Short, sharp ideas on creativity, business, and staying sane while working solo.

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