Ad-justing Your Strategy: Mastering the Art of Profitable Business Growth with Sourav Ghosh

Why Organic Social Strategies Are Not Optional for DTC Brands

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In this episode of Ad-justing Your Strategy, we dive into why embracing organic social strategies is no longer optional for DTC and e-commerce brands. With the Cost Per Acquisition (CPA) on ad platforms steadily rising, it’s crucial to integrate robust organic strategies to stay competitive.

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🤖 Tried https://elevenlabs.io to clone my voice in this episode. Personally, I didn’t like it. It doesn’t sound like me, even though the pronunciations are better than mine. But it’s not me.

Could you use this or any similar AI tool to clone your voice better? I’d love to hear from you. DM me @souravghosh on X or Instagram please.

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In this episode, we'll cover:

  • Factors Contributing to the Increase: Understanding why CPA is rising and how it affects your marketing budget.
  • Importance of a Robust Organic Social Strategy: Why relying solely on paid ads is no longer sustainable.
    • Driving Website Traffic and Sales: How organic content can bring a steady stream of visitors to your site.
    • Enhancing Ad Performance: The symbiotic relationship between organic content and paid ads.
    • Testing High-Performing Organic Content as Ads: Leveraging successful organic posts to boost your ad performance.
      • Consistency is Key: The importance of regular posting and experimenting with different content types.
      • Engagement Leads to Growth: How interacting with your audience through likes, comments, and shares can boost your content’s reach.
        • Explore and Reels Tabs: Understanding how Instagram's recommendation systems work and how they affect your content’s visibility.
        • Posting Frequency: Tips on how often you should post to grow your followers while balancing content creation with your well-being.
          • Building a Community: Creating a simple Facebook Group to gather your loyal customers and brand advocates, and funnel new social media followers into this community.
          • Lean Content Workflow: Utilizing a streamlined approach to content creation.

            • Here are my SOPs for

            • Reels Best Practice for Business
            • Facebook Ad Basics

              • that I share with my clients.

              Let's elevate your brand's social media game together!

              Thanks for tuning in to Ad-justing Your Strategy. If you enjoyed this episode, don't forget to subscribe and leave a review. Until next time, keep growing!


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              Ad-justing Your Strategy: Mastering the Art of Profitable Business Growth with Sourav GhoshBy Sourav Ghosh