05.17.2019 - By Salesman.com
Todd Caponi is the author of The Transparency Sale and is an expert in leveraging unexpected honesty and the buyers brain to win new business.
On this episode Todd explains the science behind sales success and why you should do the opposite of what traditional sales trainers tell you to if you want to crush your B2B sales quota.
Resources:
* TransparencySale.com * BOOK: The Transparency Sale: How Unexpected Honesty and Understanding the Buying Brain Can Transform Your Results