01.21.2015 - By David Hehenberger and Doug Yuen
In this episode, we discuss the importance of reputation in business. We noticed that a high percentage of our own software purchases are driving by reputation and/or referrals.
The Changelog
* Doug: New approach – website in a day, website in a week at EfficientWP.
The Core
* The importance of reputation
* Leads to word of mouth.
* Using or buying products from people we know/follow and trust without much hesitation (Rob Walling, Pippin Williamson, Brian Casel, etc.)
* Taking advice from those people more seriously than from others
* Building reputation – tactics
* Quality content – blog, podcast, etc. that isn’t just created for the sake of creating content
* Direct interaction – comments, emails, phone/Skype, meeting in person, intelligent forum discussions
* Attending and speaking at WordCamps, conferences
* “good” products – plugins, info products, etc. both free and paid
* Losing reputation
* Poor products, poor support
* Hearing stories about (unnamed) people we know getting burned on deals
* How to show references/recommendations: testimonials, LinkedIn, case studies