College football is in a new era, and roster building has completely changed. I went to Lubbock, Texas to sit down with Texas Tech GM James Blanchard to break down how he’s building one of the top rosters in the country. He explains what the GM role actually looks like in the NIL era, the trust he’s built with Joey McGuire, and how that partnership drives every decision. He also shares how close Texas Tech really is to competing for a national championship… and what still needs to happen to get there.

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About Next Up:

On Next Up, Adam Breneman sits down with the most influential names in the game and brings their stories directly to fans, unfiltered and real.

Next Up is a Breneman Media Group show featuring candid conversations with the people shaping college sports, including head coaches, athletes, athletic directors, commissioners, entrepreneurs, media personalities, agents, and executives driving the business forward.

Adam Breneman is a former 3x All-American at Penn State, sports media entrepreneur, and one of the fastest-growing voices in college football. Breneman Media Group is a leading multi-platform media company covering football, business, and the evolving world of college sports.