On this episode of Shopify Masters, founder Ely Khakshouri explains how he started Retrospec — a bike and outdoor gear company — amid a recession, and why starting a business during an economic downturn has benefits.

Why the Best Time to Start a Business is During a Recession

Do you want to start your own business? Great! But how do you actually do it? Don't worry, we've got you covered on Shopify Masters, an official podcast from Shopify. Each week, hosts Shuang Esther Shan and Adam Levinter sit down with entrepreneurs and e-commerce experts as they share their experiences running successful online stores. Learn how to create social media ads that pay off, how to optimize your website for sales, what it takes to find the right supplier and so much more.

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Why the Best Time to Start a Business is During a Recession

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