TED Business

Why the secret to success is setting the right goals | John Doerr

10.26.2020 - By TEDPlay

Download our free app to listen on your phone

Download on the App StoreGet it on Google Play

When promising projects crash and burn, it's not always because of glaring mistakes. Venture capitalist John Doerr reveals it's often because those projects were linked to the wrong objectives. Get Doerr's practical guidance on how to set and execute on audacious goals with "Objectives and Key Results," or OKRs — a goal-setting system that's been employed by the likes of Google, Intel and Bono — plus host Modupe Akinola's twist on the importance of timing.

More episodes from TED Business