Why would press want to cover MY business

What’s In This Episode: "Why would press want to cover MY business?" is a question every small business owner asks themselves. "You're asking the wrong question." - Jill Going after press is a time-intensive endeavor, but that doesn't mean you shouldn't do it. Essentially, you get listeners or viewers or new customers for FREE, says Jill. All you have to do is find your angle - your business is worth it to someone. "Did Jill just insult me? I think she did." - Brad Figure out why your business is better than someone else's. Give your contact one of these three reasons that you're pitching: the "why" of your business an event you have coming up some new thing: new partnership, new launch, etc. Lead by asking a question, and the next paragraph should answer that question. Rephrase the question from the beginning, and sign off. Want more pitch tips? Sponsor: If you’re a manager or business owner, chances are you juggle many HR tasks and are trying to keep up with the ever-changing employment laws. HR 101 from ComplyRight is a free online training program that will give you a solid understanding of employment law so you can handle typical workplace issues like a pro. The six courses include General Legal Obligation for Employers, Recruiting and Hiring, Classifying Workers Correctly, Managing Your Employees, Preventing Workplace Harassment and Discipline and Termination. Explore ComplyRight’s free courses at www.complyright.com/courses.