This week we sit down with Karalynne Call from Just Ingredients—and this one pulls back the curtain on the food and wellness industry.

When she tried to make products with real ingredients, she was told it couldn’t be done.

And when investors came in?

They told her to switch to cheaper ingredients to improve margins.

She walked away.

We get into:

Plus:

And one of the biggest takeaways:

You don’t have to do everything…

but you should know what you’re putting in your body.

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