Humans In Training With Bekah Donovan

Why You Keep Spending on Things You Don’t Actually Want (The 4 Attachment Styles & Money) #17


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What if your spending habits weren’t about willpower - but about attachment?

This week I unpack the emotional layers behind our financial behaviour, especially for women navigating money solo. From childhood beliefs to Instagram triggers, ADHD impulse buying to attachment-style spending patterns.


Whether you’re the “bury-your-head-in-the-sand” type or the “I’ll fix everything on payday” girlie, this episode is your permission slip to stop shaming yourself and start understanding yourself instead.


🎧 Listen as we discuss...(02:14) – The impact of online influence, self-comparison, and aesthetic pressure(02:52) – How your childhood shaped your beliefs about money (even if no one talked about it)(04:05) – Scarcity vs. abundance mindsets and how they form(04:37) – Neurodivergence and emotional spending (hello, dopamine hits)(05:02) – Why your current environment shapes your financial decisions(06:01) – The 4 attachment styles and how they show up in your money habits(08:03) – Practical tips to build financial awareness without shame(09:44) – How to use weekly + monthly money check-ins to rewire your habits(11:02) – The one question to ask at the end of every month: “Does this align with what I value?”


🔑 Key Takeaways:

  • Emotional spending isn’t a flaw — it’s a signal.

  • Your money story likely started long before your first paycheck.

  • Attachment styles affect your finances just like your relationships.

  • Tracking ≠ restriction. It’s a form of self-respect.

  • Self-awareness is your first step to financial empowerment.


  • 💬 Share this episode with the group chat, your therapist, or the girl who just ordered 12 outfits from ASOS while watching Love Island.
    And don’t forget to subscribe, rate, and leave a review - it helps the pod grow and keeps these conversations flowing.

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    Humans In Training With Bekah DonovanBy Bekah Donovan