Launching a program, course, or even an event can be taxing. But if you have a pre-launch strategy with good pre-launch copy the official launch can feel like smooth sailing.

  Having a pre-launch copy strategy can save you energy and help you convert more of your audience to buyers during the official launch.

Is copy the magic bullet for your business?

People often think that copy is the magic bullet for getting new clients. But it's really a combination of things, your website, your social media, the offer, your marketing strategy, and your copy.

Why is pre-launch copy important?

Brenna started noticing that people are putting time and effort into launching but not into the pre-launch phase. She saw an opportunity to take the copy and launch experience she had and add her strategy skills to help people create the pre-launch content they need to get a conversion. It isn't only the over-arching strategy, but the ability to map it out effectively. If your message isn't consistent you will cause confusion and lose people. Every step and every message has to be aligned for an effective launch.

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