Do your employees really love your product? Like, really? In this episode of The Unfair Advantage, Don Packett and Kelvin Jonck chat with Kaylin Phillips, the Digital Product Manager at Netstar. Kaylin reveals a core strategy for building a product that sticks: dogfooding.

Kaylin unpacks what it means to "eat your own dog food" and why getting your employees to use your product is the ultimate unfair advantage. He shares how to build an internal culture around product testing, why leadership buy-in is a must, and how this simple approach can give you invaluable customer insight and a major competitive edge. If your team isn't already your biggest fan, you're missing out on a huge opportunity for growth.

What You'll Learn:

• Kaylin’s journey from hard hats in the mining sector to product management in the digital world.

• What it means to "eat your own dog food" (and why it’s not a replacement for QA).

• How to drive an internal culture around product testing.

• Why leadership needs to make being your own customer an imperative.

• The power of identifying issues before your customers do.