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In episode 210 of Beyond The Story, Sebastian Rusk welcomes Sue Mysko to share her journey from working in professional services marketing to becoming a fractional CMO. She also discusses the challenges faced by fractionals in finding leads and finding the right people to grow their businesses. 

Join Sebastian Rusk and Sue Mysko to learn more about what fractional positions are and how they can add value to your business

TIMESTAMPS

[00:02:23] The Rise of Fractional Positions.

[00:07:30] Choosing to Branch Out.

[00:09:08] Fractional Job Marketplace.

[00:13:19] The Wonderful World of Fractional Positions.

In this episode, Sebastian Rusk and Sue Mysko discuss how fractional positions can aid in the growth and scaling of businesses. They emphasize that fractional positions are not limited to large corporations but can also be utilized by small businesses and entrepreneurs. 

Additionally, Sebastian and Sue highlight the importance of thoroughly understanding the core issues in a business to find the right fractional support. They emphasize that while every business wants to grow, it is crucial to identify the gaps before seeking fractional assistance. This may involve assessing areas such as leads, marketing, operations, or process management.

QUOTES

• “So this isn't just large multimillion dollar corporations looking to fill a position that may not be full time. This is allowing anybody who owns a business that's looking to grow that business and find the right people to help facilitate that.” - Sebastian Rusk
• "I've worked in organizations where there's been a fractional CEO, a fractional CMO, and a fractional CHRO. They built their business off of fractionals because they just recognized that they could get the senior leadership in the strategy they needed to grow their business because they just want to be in their business." - Sue Mysko
• "Take the time to do your due diligence. Hire the right person because they will add so much value to the business." - Sue Mysko
• “Take every opportunity to promote yourself, promote the business, and to get out there and get as much volume as you can.” - Sue Mysko

SOCIAL MEDIA LINKS

Sebastian Rusk

Instagram: https://www.instagram.com/beyondthestorypodcast/

Facebook: https://www.facebook.com/BeyondTheStoryPodcast/

LinkedIn: https://www.linkedin.com/in/sebastianrusk/

Sue Mysko

Instagram: https://www.instagram.com/suemysko/

Facebook: https://www.facebook.com/sue.mysko

LinkedIn: https://www.linkedin.com/in/b2bfractionalcmo/

WEBSITES

Beyond The Story Podcast: https://www.beyondthestorypodcast.com/

Hire A Fractional: https://hireafractional.com/

Chief Marketing Outsider: https://chiefmarketingoutsider.com/

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