Episode #21 - Why you should split up your desktop and mobile ads

Nothing is perfect. I can give you all the Facebook ad advice in the world and you go implement it only to see it tank! What we do with Facebook ads is to play the odds. We use techniques and strategies that have the most success but there will always be exceptions to the rule! On this What we do with Facebook ads is to play the odds. We use techniques and strategies that have the most success but there will always be exceptions to the rule! On this episode, I discuss why you should separate your mobile and desktop ads.  Part of the reason is so you maintain control.  If you let Facebook choose they will show your ads at least 90% mobile.  But what if the people who actually buy from you do so from desktop? Now you’ve cut out a HUGE pool of buyers. You won’t ever know until you separate desktop and mobile. Not to mention this will allow you scale the one that is working and possibly cut off the one that isn’t. Another key here is ad design. Mobile ads look different than desktop and you might want to adjust the formatting to make sure you are presenting the best possible image for the given platform. I dive into all this on episode #21. Don’t forget - as a celebration for the 20th episode I’m giving $50 off for a complete Funnel Audit (this includes FB ads). http://onefocusmarketing.com/faspecial If you need help and want to jump into my Facebook group go to: https://www.facebook.com/groups/thefunnelstrategist/