#103: Why You Simply Can't Ignore Video Marketing For Your Business

  Why You Simply Can't Ignore Video Marketing For Your Business   Consumers like it because it's easy to digest, entertaining and engaging, and marketers like it because it can give a potentially huge return on investment (ROI) through many channels. Video is also very accessible to anyone with internet access, both to watch and to produce!   It’s projected that global internet traffic from videos will make up a whopping 80% of all Internet traffic by 2019. Additionally, 78% of people watch videos online every week while 55% do daily (Source: Hubspot).   These numbers illustrate the growing trend of video and the importance of leveraging video marketing in your business strategy. You see, if you don’t currently have a video marketing strategy in motion for your website and social media, you’re missing a grand opportunity to reach and engage with your audience.   Videos are incredibly effective in capturing attention, maintaining engagement, building relationships and getting viewers to take action. Book Mentioned In This Episode: Never Split The Difference: Negotiating As If Your Life Depended On It. By Chris Voss After a stint policing the rough streets of Kansas City, Missouri, Chris Voss joined the FBI, where his career as a kidnapping negotiator brought him face-to-face with bank robbers, gang leaders and terrorists.   Never Split the Difference takes you inside his world of high-stakes negotiations, revealing the nine key principles that helped Voss and his colleagues succeed when it mattered the most – when people’s lives were at stake.    Rooted in the real-life experiences of an intelligence professional at the top of his game, Never Split the Difference will give you the competitive edge in any discussion.   Review: One of the most powerful books I have ever read. Highly recommend to all startup founders - completely packed with the best ideas and strategies you will use everyday in life and business.  Listen to the full episode now: