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The use of Public Relations can provide invaluable benefits to businesses in the digital age. From controlling the narrative and building trust and credibility with their target audience, to responding to and managing unexpected events, PR is essential for businesses to reach wider audiences and establish positive reputations. However, it is important to avoid Pay to Play PR, as this practice does not provide genuine or authentic results. Instead, companies should focus on utilizing PR and Media Placement to ensure their message is communicated correctly. PR Crisis Management is a specialized field that is essential for businesses to anticipate potential crises, develop strategies to mitigate their effects, and respond quickly to any issues that arise. Ultimately, PR is an invaluable tool for businesses to build trust and credibility with their target audience.

Episode Outline:

(00:00:05) Public Relations Benefits

(00:04:34) Pay to Play PR

(00:08:31) PR and Media Placement

(00:12:15) PR Crisis Management

Quotes:

(00:03:53) And so I tell my clients, it's what you do with your placement that matters. So maybe you get on GMA, maybe you get on CBS, Austin, whatever it is, you have got to put it in front of where your people or your potential clients are.

(00:05:51) It really bothers me because I see people trying to brand themselves and put that out there, and they understand the power. But a lot of people, I can't even tell you how many high-level executives don't realize that they're being paid to play placement. They don't understand it. It's not real news.

(00:11:50) Ultimately, what we try to do is help people understand their right pitch for the media and then go from there.

(00:14:17) But again, we use it now to help people get their brand out there and their message out there, but protect them as much as possible, too.

Social Post:

Are you looking for a podcast that will help you understand the world of PR? Look no further than Beyond The Story! We discuss the power of earned media, the dangers of pay to play PR, and how to make sure you're searchable on chat, GPT, and other platforms. Tune in to hear our conversation about the amazing amount of pay to play PR and how it makes our industry look terrible. Don't miss out on this episode! #BeyondTheStory #PR #EarnedMedia

Are you looking for an expert's perspective on how to protect your brand and get the most out of media exposure? Look no further than Beyond The Story! Our latest episode features Sebastian Rusk, a PR expert who helps clients understand their right pitch for the media and then go from there. He also provides crisis management and media training to help minimize damage. Tune in to hear his advice and learn how to make the most of your media exposure! #BeyondTheStory #PRExpert #MediaExposure

Are you looking for a podcast that will help you understand the importance of PR and crisis management? Look no further than Beyond The Story! In this episode, Sebastian Rusk and Christine Haas discuss the importance of PR and crisis management for brands, especially larger ones. They also talk about how social media can be used to protect a brand's reputation and how to prevent crises from happening in the first place. Tune in to hear more about this fascinating topic! #BeyondTheStory #PR #CrisisManagement

Blog Post:

PR and media relations are more important than ever in the digital age. With the rise of AI and mobile devices, it is critical for brands to get their message out there in order to build trust and credibility. Sebastian Ross and Christine Haas, hosts of the Beyond the Story podcast, recently discussed the importance of PR and media relations in the digital age. 

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