Content creation becomes frustrating when you don't see results. So how can you create content with ease? Where to Begin? Content creation that has value and converts.

Often entrepreneurs create content that doesn't convert. You've been told to create content that provides value. The risk of creating valuable free content is that people will not realize that there is more to what you offer. When people think that they have all the information from you but it doesn't work for them, they start to think you don't know what you are talking about.

Instead, give your audience content that will make them think differently about their problem. That will help them realize it isn't that this doesn't work, but that I don't know everything about it and now I can reach out to learn more and the next step.

It isn't that you are putting all of your best information under lock and key, you are communicating that you want to help them but I can only do so much under this free format.

Choose a content cornerstone

The cornerstone of your content will become the basis of all content you create. Be sure this is something you truly enjoy creating to prevent burnout.

Britney's 3 cornerstones of content creation

The written word - Blog

Audio - Podcast

Video - FB Live or YouTube

From these three forms of content, you have options for repurposing.

Britney recommends choosing one platform to use to share content and get really good at it. Once you learn the platform, you can refine the content.

Cornerstone content should be created weekly.

Facebook is currently pushing more audio. They want us to put our podcast episodes on Facebook.

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Website: https://www.Britneygardner.com

Content Creation Rx Guide

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