In this episode of Brilliantly Wrong, Alex Stonehouse sits down with Kathleen Lucente, CEO of Red Fan Communications, to talk about why brand narrative is the most overlooked growth lever in B2B tech.

Kathleen shares how companies can turn what feels like a marketing “sinkhole” into a revenue engine by crafting a compelling story that breaks through silos, builds trust, and drives real business outcomes.

We explore:

• Why most startups misunderstand PR and how to fix it

• The difference between experts and true thought leaders

• The role of narrative in M&A, IPOs, and fundraising

• Why memory-bait beats clickbait in the AI era

• How internal comms can make or break growth

If your startup is scaling and you think “we’ll get to brand later,” think again.