“Connectivity really embodies what we're about and we're about connecting everyone, everywhere.” says Bruce Lancaster, CEO of Wilson Connectivity. In this episode of Technology Reseller News, Doug Green speaks with Bruce Lancaster, CEO of Wilson Connectivity, about the company’s rebrand from Wilson Electronics, its private 5G launch, and its vision for enterprise-grade wireless connectivity across industries.

From Wilson Electronics to Wilson Connectivity: A Broader Vision

Wilson Connectivity has evolved from a consumer-focused booster company into a full-scale enterprise connectivity provider. Today, its solutions range from:

Enterprise repeaters and bi-directional amplifiers

Fiber optic DAS (Distributed Antenna Systems)

Private 5G networks for hospitals, factories, airports, and retail

“We provide solutions from the smallest jewelry store to the largest multi-story office building or factory,” Lancaster explained.

Bringing Connectivity to Every Space

Retail & Safety Applications: Tiffany’s stores across the U.S. use Wilson’s solutions to ensure strong cellular connectivity for shoppers. Grocery stores rely on it for loyalty programs and mobile payments, while walk-in freezers in convenience stores integrate connectivity for employee safety.

Industrial & Enterprise Needs: Factories are adopting autonomous forklifts and robotic material handling, requiring low-latency private 5G networks. Mining operations and remote locations also depend on Wilson’s fiber DAS solutions for high-bandwidth communication.

Transportation & Airports: Airports lack nearby cell towers, making in-building fiber optic DAS essential for passenger connectivity, two-way radio communications, and private networks. Ride-sharing and EV charging stations also depend on strong indoor coverage.

The Future of Connectivity: Blending Terrestrial & Satellite Networks

With AI, automation, and data demands growing, Lancaster foresees hybrid terrestrial and non-terrestrial networks playing a key role. Starlink and satellite failovers will complement existing ground infrastructure to ensure reliable, high-speed global connectivity.

Meet Wilson Connectivity at Upcoming Events

Mobile World Congress – Barcelona: Showcasing enterprise connectivity solutions for EMEA markets

IWCE – Las Vegas: Announcing new public safety products for first responders and emergency networks

Learn More

Visit: www.wilsonconnectivity.com

Contact: U.S. and U.K.-based teams ready to assist

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