Steve and Robin Boehler of Mercer Island Group join us to explain what fuels the best work from the world’s biggest brands and agencies of all sizes. Industry veterans, they’ve seen firsthand the powerful combination of creativity and collaboration. Agency advantages. Industry trends. Discovering insights that shape campaigns. We cover it all. 

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Links:

Mercer Island Group

Creative Briefs:

Splenda Stevia Ad: Sweetest Thing You Could Grow

Pella Windows and Doors: Make Life Brighter

Tubi: Cowboy Head