Since the launching of REI Radio over a year ago, it has helped students set up radio stations in 45 out of 50 states, enabling REI Radio to get more data to assess if the strategy works nationwide.

With the help of Grace Mills, the radio ads manager of REI Radio, she will share the learnings from the one year worth of data gathered in this episode. Grace is a visionary who took the radio to a different level with her vast understanding of what it can offer. She is famous among coaching program students, being at the frontline, helping them pick out the suited. She also takes charge in looking at all the data gathered.

In this episode, Grace will walk through the five by-products of the data gathered and analyzed that REI Radio learned so far and the fruits they see on the radio that they have not seen before.

There are more interesting data finds that Grace will talk about in this episode. Listen and learn more about radio and its potential as a marketing channel.

RESOURCES:

• REI Radio Program

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