We’re talking television advertising in this episode, joined by ITV’s Jason Spencer and Callum Taylor. In particular, we dive into all the ways they’re making TV advertising much more accessible - and significantly more affordable - than many CMOs might assume. Jason and Callum break down the innovations that are reshaping how brands of all sizes can approach television - from targeting capabilities and regional flexibility to 'pause ads' on ITVX and help for brands making their TV debuts. Whether you’re a startup wondering what TV can do for you or a seasoned CMO with decades of making commercials, this episode will challenge your assumptions and open your eyes to the new possibilities in TV advertising.

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