In this episode, we dive into the world of female audiences—their buying behaviors and how marketing often gets it wrong when targeting women. Guiding us are Jane Cunningham and Philippa Roberts, authors of Brandsplaining: Why Marketing is Still Sexist and How to Fix It. With 20 years of expertise, they share key insights and practical advice on how CMOs can avoid 'brandsplaining' and communicate more effectively with women.

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