What’s the secret behind the marketing powerhouses of Red Bull and Monster Energy? In this episode, we dive deep with industry expert John Beasley to uncover the strategies that turned these brands into global disruptors. Hear the wild story of why John was stopped by the police while working for Virgin Atlantic, what it’s like to attend the legendary Red Bull College in Austria, and how a clear point at the centre is key to the success of these multi-billion-dollar giants. If you’re fascinated by bold branding and high-energy marketing, this episode is for you.

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