World Cup fever is already driving massive booking spikes, Qantas prepares to launch its 21-hour Project Sunrise flights, and hotel loyalty finally enters its clarity era.

On today’s Skift Daily Briefing, Sarah Dandashy breaks down why short-term rental demand is surging months before the match schedule is even set, how Qantas is pushing the limits of ultra-long-haul travel, and why loyalty programs are shifting from confusing points charts to transparent value and experiential perks.

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