Head of Inbound Marketing at Tonkean, Daniel Moore, joins me on this episode. We discuss his journey from a content writer to a marketing leader, the importance of patience in writing and understanding audience needs. Daniel also shares his experience in securing writing gigs and the significance of genuine knowledge in crafting impactful content.

Key Takeaways:

(03:34) Relocation of the Oakland A's highlights issues in the sports industry.

(06:17) Patience and stepping away from work offer valuable perspective.

(07:38) Persistence and good stories are key to securing writing gigs.

(14:32) Bridging the gap between technical and non-technical aspects in marketing.

(16:44) Finding and learning from technical experts enhances your work.

(17:05) Understanding audience problems is crucial for providing tangible value.

(18:15) Readers can quickly detect a lack of genuine understanding.

(19:25) You’ve got to just make the jump and do it.

Resources Mentioned:

Tonkean -

https://www.linkedin.com/company/tonkean/

Daniel Moore -

https://www.linkedin.com/in/daniel-h-moore/

Fast Company -

https://www.fastcompany.com/

Crunchbase -

https://www.crunchbase.com/

Business Insider -

https://www.businessinsider.com/

The Ringer -

https://www.theringer.com/

The Atlantic -

https://www.theatlantic.com/

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