Over the past few years, the term carbon neutral has become synonymous with climate care. To award-winning businessman, CEO, and entrepreneur Gregory Constantine, its emergence signifies a challenge to go a step further. In 2018, along with Dr. Stafford Sheehan, he started Air Company, a groundbreaking brand committed to using technology to help decarbonize the planet. With the world’s first carbon-negative vodka already on shelves, he’s now setting his sights on fragrance, renewable fuels, and even outer space. In this episode, Farryn sits down with the Air Company leader to discuss spearheading advanced technology breakthroughs, his approach to success, and the inevitable question: what is innovation?

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