The UK Investor Magazine was delighted to welcome Wylde Market CEO Nick Jefferson to the podcast to discuss the company’s crowdfunding campaign and its growth opportunities. 

Find out more about Wylde Market here.

Wylde Market operates as an online farmers’ market facilitating direct transactions between consumers and producers.

The business was born out of Nick’s frustrations with supermarkets’ dominance of the UK grocery market and their treatment of food producers. 

Customers can purchase from multiple vendors across the Wylde Market, receiving their selections in a single sustainable package through nationwide delivery.

The business model lends itself to rapid scaling in a growing market as it doesn’t maintain inventory or delivery infrastructure. Wylde Market serves as an intermediary platform connecting consumers seeking diverse, sustainable food options with producers looking to expand their customer base.

The company generates revenue by charging a 33% commission on each transaction and is led by an experienced management team with backgrounds in brand development and retail.

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