You Are The Media

By Mark Masters | Helping businesses embrace a content marketing approach to own the spaces that are theirs

Business

What's You Are The Media about?

You Are The Media is the podcast to help you build your audience with an owned media approach.

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You Are The Media episodes:

11.17.2022
How To Make Others Feel A Part Of Something Much Bigger
When times feel uneasy, it is better to be a part of something than it is to feel on your own, trying to figure it out yourself.
11.10.2022
Step To The Side To Find Community Leaders
If you are building a community and want it to progress, it has to take on a life of its own. It pays to step aside and let others lead.
11.03.2022
How To Create A Space For People To Belong
We all want to feel a part of something. Even the businesses we represent, connecting and relating to others shows who we are and the door we open for others to join in.
10.27.2022
How To Give Continual Life To One-Off Projects
When you have the flexibility to add more to an initial project, you keep going and you grow.
10.20.2022
How To Be Someone Else’s Routine
When your work becomes the routine of your audience, you shift from your own goal setting to being the reliable person in their week.
10.13.2022
How A Side Project Shapes You (Nine Years Of YATM)
The projects we help to shape and make, also change us.
10.06.2022
Adopting A Mini Bet Approach To Your Work
Making mini bets for your work is better than having to go all in. When you spread the risk, you don’t have to be fixated on one thing working.
09.28.2022
How To Stand Out Without Looking At Others
Knowing what makes you stand out over the long term, becomes the path to follow, not someone else’s.
09.22.2022
How To Get Others Invested In You
To build a reputation takes so more than just publishing content. It’s the commitment from others linked to who you are and what you do that keeps people with you.
09.15.2022
Coming Together Changes Everything
When you bring people together, you have the opportunity for everyone to be more successful in some way and to feel even more connected.
09.08.2022
What Makes A Side Project Work
When the world around us becomes disorienting, the worse thing is to accept it and become comfortable.
09.01.2022
Outposts and Your Home
Being adaptable and having a home for your best work, but also being present in people’s timelines, means you set up a home base/outpost approach.
08.25.2022
Know The Signs For What Isn’t Working
If you deliver enough ideas that don’t work, it becomes a test bed for what can work in the future.
08.18.2022
Why You’ve Got To Let Others Have A Go
Giving up control and handing the torch to others, means the entire effort becomes stronger.
08.11.2022
Choose Something You Can’t Stop
Discovering something you know you cannot stop, that can be useful for an audience who will care, is better than slogging your heart out to find your place in the market.
07.21.2022
Moving From Everyone To Someone
Creating work believing everyone should read, watch, and listen is confusing. It takes time, but you can get to a place where you know you’re creating for the right people.
07.14.2022
How To Get People To Care About You
Getting people to care about you and your work is the path to loyalty and staying for the long term.
07.07.2022
Being A Force For Good That Links Back To What You Do
Wider causes that link to your beliefs, provide you with a platform to demonstrate your skills. It also becomes proof of what you do.
06.30.2022
How To Promote Your Newsletter (What Others Haven’t Said)
Getting people to subscribe and join your newsletter is not easy. This is why promoting your newsletter becomes part of your ongoing activity.
06.23.2022
Why Action Helps You Make An Impact
If you can make something happen, you cannot miss your chance. Otherwise, the moment drifts.
06.16.2022
Do More Together
Figuring out ways to do more together is better than continual one-way traffic of convincing people who may, or not know you, to buy in.
06.09.2022
How To Bring The Likeability Factor Into Your Work
People share and engage with the work from the people they like. It’s not always about your message, but the type of person you are.
06.02.2022
Adapting When You See What You Don’t Want To See
Change is slow, but it pays to be open to adjust and let yourself evolve. If you don’t, you start getting left behind.
05.26.2022
Getting The Right People (Not All) On Your Side
When you realise that you’re here for some, not everyone, you start to produce work that connects on a much more impactful level.
05.19.2022
How To Build In Plain Sight Of Everyone
Sharing with everyone your progress and working out becomes a methodical scrapbook where people buy-in and your work becomes stronger.
05.12.2022
It’s Not Always Going To Work As You Want
The initiatives you deliver won’t always work. It’s what you learn from them that helps produce something stronger.
05.05.2022
How To Create Work People Pay For
Figuring out how to make that step from creating for free to something people pay for comes down to producing meaningful work.
04.28.2022
When You’re In It Together, You Do Your Best Work
Having others around you to figure things out together can elevate everything you do.
04.21.2022
Why It’s More Than Consistency That Gets You Recognised
Consistency in your work is important but it can’t become your shield. It’s how you improve over time that really counts.
04.14.2022
Use This Structure To Back Up What You Say
Having an opinion is easy, it’s how you back it up that matters where you bring the proof to the table.
04.07.2022
How To Make Your Work, Not Feel Like Work
It makes a difference when you bring fun into your content and delivery. More than anything else, it’s what people need.
03.31.2022
How To Never Run Out Of Content Ideas
When you have a way to tap into ideas, it means your well will never become dry.
03.24.2022
Act Like Your Mum Is Watching
Exercising the honesty muscle will help you in the long run. Creating and sharing have to be for the right reasons.
03.17.2022
How Collective Effort Amplifies What You Do
When the work is all on you, it can be very hard. When you get people involved, it changes everything.
03.10.2022
The Pitfalls You Need To Know When Building Your Audience
Having an audience and people to address presents new opportunities and opens up a whole new world to you. However, it comes with challenges to be aware of.
03.03.2022
Playing The Long Game v The Short Attention Hit
It is a great feeling to be recognised and praised from others, but building something over the long haul, where you own the process, can be far more rewarding.
02.24.2022
Following The Fear Is Where Triumph Sits
The ideas that scare the wits out of you become a compass to suggest you might be onto something good.
02.17.2022
You Are What You Say And Share
When people subscribe and join you, as your audience grows it means taking responsibility for what you say and do.
02.10.2022
Find More Of Your People
Those you surround yourself with helps you see the audience who want to be with you. Even better, they are likely to recommend you to other like-minded people.
02.03.2022
Save Your Best For The Audience You Already Have
It feels great when people subscribe to your work, but it’s what you do with the people who stay with you, that matters.
01.27.2022
Why Doing An Event Is Extremely Hard
Being responsible for getting the right people together in the right place at the right time is one of the most rewarding things you can do in business, but it’s also one that’s full of potential pitfalls.
01.20.2022
The Real Reason You Create Content
When you strip everything right back, the reason you create content is to help you achieve what you ultimately want.
01.13.2022
Why ‘It’s Who You Know’ Can Elevate You & Your Work
To be of influence it pays to know influential people.
01.06.2022
How To Make Starting A New Project Feel Easier
Starting something new, means you reduce the risk, the longer you are committed.
12.23.2021
Why Making People Feel A Part Of Something Will Win
Sometimes we have to face our worse nightmares head-on. It’s how we deal with it and what happens afterward that can win the day.
12.02.2021
Seven Landmark Lessons From 2021
What I now know at the end of the year, might not have been so apparent when the year started.
11.25.2021
You Have To Persuade People Even If They Said ‘Yes’
Even if people say they are going to commit to your event, you still have to persuade them.
11.18.2021
Why You Will Never Build An Audience Until…
To be seen and heard, you need an audience. If you are patient, it’s going to help you out so much that you can reach out and people participate with you.
11.11.2021
A Standalone Identity Projects Your Content Further
Creating a standalone identity for the work you produce that supports your business is a smart move that brings a host of benefits.
11.04.2021
Why You Have To Leave People Out
Recognising who your work is aimed at means acknowledging that it isn’t for everyone.

What's You Are The Media about?

Download our free app to listen on your phone

You Are The Media episodes:

How To Make Others Feel A Part Of Something Much Bigger

Step To The Side To Find Community Leaders

How To Create A Space For People To Belong

How To Give Continual Life To One-Off Projects

How To Be Someone Else’s Routine

How A Side Project Shapes You (Nine Years Of YATM)

Adopting A Mini Bet Approach To Your Work

How To Stand Out Without Looking At Others

How To Get Others Invested In You

Coming Together Changes Everything

What Makes A Side Project Work

Outposts and Your Home

Know The Signs For What Isn’t Working

Why You’ve Got To Let Others Have A Go

Choose Something You Can’t Stop

Moving From Everyone To Someone

How To Get People To Care About You

Being A Force For Good That Links Back To What You Do

How To Promote Your Newsletter (What Others Haven’t Said)

Why Action Helps You Make An Impact

Do More Together

How To Bring The Likeability Factor Into Your Work

Adapting When You See What You Don’t Want To See

Getting The Right People (Not All) On Your Side

How To Build In Plain Sight Of Everyone

It’s Not Always Going To Work As You Want

How To Create Work People Pay For

When You’re In It Together, You Do Your Best Work

Why It’s More Than Consistency That Gets You Recognised

Use This Structure To Back Up What You Say

How To Make Your Work, Not Feel Like Work

How To Never Run Out Of Content Ideas

Act Like Your Mum Is Watching

How Collective Effort Amplifies What You Do

The Pitfalls You Need To Know When Building Your Audience

Playing The Long Game v The Short Attention Hit

Following The Fear Is Where Triumph Sits

You Are What You Say And Share

Find More Of Your People

Save Your Best For The Audience You Already Have

Why Doing An Event Is Extremely Hard

The Real Reason You Create Content

Why ‘It’s Who You Know’ Can Elevate You & Your Work

How To Make Starting A New Project Feel Easier

Why Making People Feel A Part Of Something Will Win

Seven Landmark Lessons From 2021

You Have To Persuade People Even If They Said ‘Yes’

Why You Will Never Build An Audience Until…

A Standalone Identity Projects Your Content Further

Why You Have To Leave People Out