You Can’t Iterate Your Way to Game-Changing Innovation

Rajesh Nerlikar is chief product advisor at Prodify and the co-author of the book “Build What Matters: Delivering Key Outcomes with Vision-Led Product Management” with Ben Foster. Nerlikar highlights a few of the ten dysfunctions that the co-authors had seen in their experience advising product management teams. The book focuses on the four core tenets of vision-led product management that strikes a balance between “iterate your way to success” and “game-changing innovation.” Accenture | SolutionsIQ’s Alalia Lundy hosts. Resources • “Build What Matters: Delivering Key Outcomes with Vision-Led Product Management” by Rajesh Nerlikar and Ben Foster • Virtual resources: https://www.prodify.group/resources/book/checklist • Users Interviews: https://www.userinterviews.com/