166 - You Don't Have To Be Ruthless To Win! With Jonathan Keyser

“Leadership is service, not position.”  -Tim Fargo I used to have a boss that would warn me about the world and that, in order to succeed, you sometimes had to be cut-throat.  That kind of thought process was beyond me and I never thought his advice to be very good (about that and many other things). On this episode, I had the pleasure of speaking with Jonathan Keyser.  Jonathan is the author of the book, You Don't Have to Be Ruthless to Win, and we talk about a different model of succeeding in today's tough environment.  A model of service towards others and helping them achieve.  It was a great conversation with a guy that not only talks about service to others, he walks it everyday!  I had so much fun talking with him and I know you'll love it too! CHEERS! More on Jonathan... Jonathan Keyser is the founder and thought leader behind Keyser, the largest occupier services commercial real estate brokerage rm in Arizona. Through sheer determination and focus on selfless service, Jonathan is disrupting the commercial real estate (CRE) industry, and beyond. An Inc. 5000 company, Keyser has rapidly become one of the fastest growing firms of its kind in the country, serving companies and their real estate needs globally. Award winning and nationally recognized, Keyser is an active member of the Forbes Real Estate Council, voted Top 10 Best Places to Work multiple years running, and is a proud Host Company for Conscious Capitalism. When Jonathan entered the cut-throat, dog-eat-dog world of CRE brokerage, he became the worst version of himself and hated himself because of it. Then one day, Jonathan decided he’d had enough. He realized he was sacrificing his values in pursuit of success. He abandoned his ruthless ways and reinvented himself as a selfless leader, which skyrocketed his brokerage firm to eight figures in five years. His selfless service approach to business has resonated with corporations and individuals seeking a competitive edge to acquiring and maintaining clients. Jonathan's best-selling book You Don't Have to Be Ruthless to Win and online Keyser Institute courses inspire others to activate selflessness in their life and see how and why this counterintuitive strategy can create extraordinary, long-term success. On the personal side, Jonathan prioritizes family first. Alongside his wife Susanna, he is a loving and devoted father to his four children. Jonathan is extremely committed to personal development and self-improvement and stays active with mountain/water sports, spin, and hiking. Connect with him (AND BUY THE BOOK) HERE!