When you think about the game, you lose the game. When you lose the game you must declare that you have lost the game, causing all others in your vicinity to also lose the game. That’s it, that’s the game. 
The game is mind game that trades on a quirk of human psychology, and is so intensely viral that it went from a college science fiction club in-joke to an endemic mind virus in only a few decades. If you’re a bit older and already know about the game, you likely learned about it in the aughts, but the game continues to spread through social media, most recently on TikTok, where the game became a meme over lockdown. On this episode, we examine the game to figure out how it works, where it came from, and the curious psychology that powers its viral nature. 
Note: A version of this episode was originally released as a secret bonus to our 2018 episode “The Incunabula Papers”, but this is its official public release. The episode has been updated with new voice over, sound design, and minor story changes to bring it up to date in 2021.
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You Just Lost The Game

Decoder Ring is the show about cracking cultural mysteries. In each episode, host Willa Paskin takes a cultural question, object, or habit; examines its history; and tries to figure out what it means and why it matters.

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Magazines have fallen on hard times – especially the weekly news, fashion, and celebrity mags that once dominated newsstands. The revenue from magazine racks has plummeted in recent years, and many magazines have stopped appearing in print or shut down altogether.
And yet, there is something growing in the checkout aisle: one-off publications, each devoted to a single topic, known as “bookazines.” Last year, over 1,200 different bookazines went on sale across the country. They cover topics ranging from Taylor Swift, Star Wars, the Kennedy assassination, K-Pop, the British royal family, and as host Willa Paskin recently observed, the career of retired movie star Robert Redford.
In today’s episode, Willa looks behind the racks to investigate this new-ish format. Who is writing, publishing, and reading all these one-off magazines – and why? Is the bookazine a way forward for magazines, or their last gasp?
Voices you’ll hear in this episode include Caragh Donley, longtime magazine journalist turned prolific writer of bookazines; Eric Szegda, executive at bookazine publisher a360 media; and Erik Radvon, comic book creator and bookazine fan.
This episode was produced by Max Freedman and edited by Evan Chung, who produce the show with Katie Shepherd. Derek John is Executive Producer. Merritt Jacob is Senior Technical Director.
If you haven’t yet, please subscribe and rate our feed in Apple Podcasts or wherever you get your podcasts. And even better, tell your friends.
If you’re a fan of the show, please sign up for Slate Plus. Members get to listen to Decoder Ring and all other Slate podcasts without any ads and have total access to Slate’s website. Your support is also crucial to our work. Go to Slate.com/decoderplus to join Slate Plus today.
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Can the “Bookazine” Save Magazines?

In 1986, Andrew Wyeth was the most famous painter in America. He was a household name, on the cover of magazines and tapped to paint presidents. And then he revealed a secret cache of 240 pieces of artwork, many provocative, all featuring the same nude female model. This collection, called The Helga Pictures, had been completed over 15 years and hidden from his wife, until they were revealed and wound up on the covers of both Time Magazine and Newsweek. The implication of these paintings were clear: Wyeth must have been having an affair, but then the story got complicated. Was it a genuine sex scandal? A hoax? Or something else entirely? 
Some of the voices you’ll hear in this episode include Doug McGill, former New York Times reporter; Neil Harris, author of Capital Culture: J. Carter Brown, the National Gallery of Art, and the Reinvention of the Museum Experience; Cathy Booth Thomas, former Time Magazine correspondent; Gwendolyn Dubois Shaw, art historian and curator; Jeannie McDowell, former Time Magazine correspondent; Chris Lione, former art director at Art and Antiques; Joyce Stoner, Wyeth scholar; Peter Ralston, Wyeth photographer and friend; and Jim Duff, former director of the Brandywine River Museum.
This episode was written by Willa Paskin and produced by Willa Paskin and Benjamin Frisch. It was edited by Benjamin Frisch and Gabriel Roth. We had research assistance from Cleo Levin. Decoder Ring is produced by Evan Chung, Katie Shepherd, and Max Freedman. Derek John is Executive Producer. Merritt Jacob is Senior Technical Director.
A very special thank you to Paula Scaire.
If you haven’t yet, please subscribe and rate our feed in Apple Podcasts or wherever you get your podcasts. And even better, tell your friends.
If you’re a fan of the show, please sign up for Slate Plus. Members get to listen to Decoder Ring and all other Slate podcasts without any ads and have total access to Slate’s website. Your support is also crucial to our work. Go to Slate.com/decoderplus to join Slate Plus today. 
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Andrew Wyeth's Secret Nudes (Encore)

Like a manager or an agent or a publicist, a stylist has become a kind of must-have accessory for well-dressed, A-list celebrities. It’s just expected that they will have hired someone to select the clothes they’ll wear at public appearances. But this was not always the case. 
In today’s episode, Avery Trufelman, host of Articles of Interest, will guide us through the collapse of a certain kind of Hollywood glamor; to the rise of a growing, financially rewarding relationship between fashion designers and celebrity culture; and then onto the explosion in red carpet events patrolled by fashion police that helped create this new occupation.
This episode was produced by Avery Trufelman and Evan Chung, who produces Decoder Ring with Willa Paskin, Katie Shepherd and Max Freedman. Derek John is Executive Producer. Merritt Jacob is Senior Technical Director.
You’ll hear from Teri Agins, Dana Thomas, Melissa Rivers, and Jeanne Yang.
If you haven’t yet, please subscribe and rate our feed in Apple Podcasts or wherever you get your podcasts. And even better, tell your friends.
If you’re a fan of the show, please sign up for Slate Plus. Members get to listen to Decoder Ring and all other Slate podcasts without any ads and have total access to Slate’s website. Your support is also crucial to our work. Go to Slate.com/decoderplus to join Slate Plus today.
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Why Stylists Rule the Red Carpet

Thirty years ago, a new kind of soda arrived in select stores. Instead of crowing about how spectacular it was, it offered up a liquid shrug, a fizzy irony. OK Soda was an inside joke for people who knew soda wasn’t cool. But what exactly was the punchline? In today’s episode, we’re going to ask how Coca-Cola, a company predicated on the idea that soda is more than "OK," ever bankrolled such a project. It was either a corporate attempt to market authenticity or a bold send-up of consumer capitalism; a project that either utterly, predictably failed or, perhaps more surprisingly, almost succeeded.
This episode was written by Willa Paskin. It was edited by Jenny Lawton. It was produced by Willa Paskin and Katie Shepherd, along with Evan Chung. Derek John is Executive Producer. Merritt Jacob is Senior Technical Director.
You’ll hear from Sergio Zyman, Brian Lanahan, Robin Joannides Lanahan, Charlotte Moore, Peter Wegner, Todd Waterbury, Dustin Ness, and Matt Purrington.
Special thanks to David Cowles, Art Chantry, Seth Godin, Jeff Beer, Gabriel Roth, Mark Hensley for all the OK Soda commercials and Mark Pendergrast, whose book For God, Country, & Coca-Cola was indispensable.
If you haven’t yet, please subscribe and rate our feed in Apple Podcasts or wherever you get your podcasts. And even better, tell your friends.
If you’re a fan of the show, please sign up for Slate Plus. Members get to listen to Decoder Ring and all other Slate podcasts without any ads and have total access to Slate’s website. Your support is also crucial to our work. Go to Slate.com/decoderplus to join Slate Plus today.
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The Gen X Soda That Was Just "OK"

The eerie similarity of coffee shops all over the world was so confounding to Kyle Chayka that it led him to write the new book Filterworld: How Algorithms Are Flattening Culture. In today’s episode, Kyle’s going to walk us through the recent history of the cafe, to help us see how digital behavior is altering a physical space hundreds of years older than the internet itself, and how those changes are happening everywhere—it’s just easier to see them when they’re spelled out in latte art.
This episode was written by Willa Paskin and produced by Katie Shepherd. Decoder Ring is produced by Willa Paskin, Katie Shepherd and Evan Chung. Derek John is Executive Producer. Merritt Jacob is Senior Technical Director. Special thanks to Ben Frisch and Patrick Fort. 
If you haven’t yet, please subscribe and rate our feed in Apple Podcasts or wherever you get your podcasts. And even better, tell your friends.
If you’re a fan of the show, please sign up for Slate Plus. Members get to listen to Decoder Ring and all other Slate podcasts without any ads and have total access to Slate’s website. Your support is also crucial to our work. Go to Slate.com/decoderplus to join Slate Plus today. 
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You Just Lost The Game

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