Convo By Design®

Your Best Year in Design | 326 | Proven Strategies for Growing and Promoting Your Design Firm


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This is Convo By Design with a conversation about adapting to the ever-changing design environment. Since only everything has changed. When I say that, I mean it. Everything has changed in the business. I remember last March when everyone I was speaking with, myself included thought the events would come back last fall and that the supply chain would return to normal. As time went on, we all started to realize that things were not going back to normal quickly, if at all. this conversation is part of the Wellness & Design Thought Leadership Series presented by ThermaSol.

That being said, not all change is bad. The following conversation includes designers Shirry Dolgin of ASD Interiors, Michelle Salz-Smith of Studio Surface and Jason Lai of L2 Interiors. The panel explores the changes in the design and architecture industry, in real time with a focus on adapting to these changes and maximizing new business and revenue growth. Change is hard. The unknown is uncomfortable.

This exploration unearths some of the most challenging issues we are facing as it relates to the business and how these three firms are addressing these issues.Many of this issues revolve around specifying product right now as the supply chains are stretched and demand has grown as inventories drop. This has led to both shortages and increased costs. There challenges now include managing the disappointment of precuts not being available, reselects, increase costs, lack of manufacturer response times and products showing differently online from reality.

“Our business is so personal, whether we’re face to face, or not. We are people pleasers and that’s not always the greatest thing, especially now. But, I think the greatest challenge now, for me as a perfectionist and a people pleaser, is managing disappointment. Relaying the reality of the situation without making excuses.” – Michelle Salz-Smith

“I spend a lot of my time being upfront with my client saying, ‘listen, it is what it is.’ So, we can either wait, or pick something else.” – Shirry Dolgin

“I know what we want and what we are looking for in our head already, we just haven’t seen it and once we see it, we pull it. But this process has just been so slow. We have to go online and scroll through 75 pages of fabric on one color finish and it’s nothing like what you expect because online it shows differently.” -Jason Lai

In this episode, you will not only hear the challenges restated, you will also hear solutions to many of the issues every designer faces now and what the business might look like in the near future. The best way to overcome challenges is to envision and plan for them in the future. This is another episode in the Wellness & Design Thought Leadership Series presented by ThermaSol featuring Michelle Salz-Smith, Jason Lai and Shirry Dolgin.

Are you subscribing to the podcast, if not, please do so you get every episode automatically when they are published. You can find Convo By Design everywhere you find your favorite podcasts and now, you can find us on DesignNetwork dot Org, a destination dedicated to podcasts, all things design and architecture so make sure to check it out.

And when it comes to working with a partner who has your back, knows your challenges and is there for you every step of the way…

Thank you, Shirry, Jason and Michelle. Thank you Walker Zanger and ThermaSol for your partnership. And thank you for listening. Without you, there is no joy in doing this, you are appreciated. My hope is to bring you inspiration and sublime design through these conversations. To give you that extra push to be the most creative designer you can be. I think we did that here. Please make sure you are subscribing to the show so you don’t miss a single episode. You can also follow us on Instagram, @ConvoXDesign, with an “x” and convo by design dot com. Be well and remember to take today first.

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Convo By Design®By Josh Cooperman

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