🎧 Your Brand Is Your Reputation — What Are You Known For? Real Estate Investing Morning Show – Hosted by Wayne & Gabby Hillier

In today's episode, Wayne and Gabby dive deep into the power of personal branding for real estate investors — and why what people think of you matters just as much as what you actually do.

From softball to renovations to real estate, your reputation becomes your brand whether you choose it or not. The discussion covers how to intentionally shape what you're known for, the importance of consistency across your marketing, and how to connect authentically with your audience so they trust you — not just as an investor, but as a person.

Wayne also continues yesterday's conversation about unsecured debt, explaining how he and Gabby strategically used credit cards and lines of credit to fund renovations and creative deals safely — with calculated risk, strong systems, and impeccable credit.

🧠 What You'll Learn in This Episode

• Why your personal brand is your most valuable asset in real estate investing

• How to control what people say about you when you're not in the room

• The difference between "bad debt" and "strategic debt"

• How Wayne and Gabby safely used credit cards for BRRRR and creative deals

• The mindset shift needed to move past fear of debt

• How reputation builds opportunity and trust in your investing community

• Why authentic connection matters more than posting about real estate nonstop

• How to audit your current brand and reposition it for the future

👥 About Your Hosts Wayne & Gabby Hillier are full-time real estate investors and coaches based in Edmonton, Alberta, Canada. Through their REI Masters Mentorship Program, they help Canadians build long-term wealth using rental properties, BRRRRs, flips, joint ventures, and creative real estate strategies. New episodes every weekday morning featuring real stories, coaching moments, and tactical investing advice.

💡 Resources & Contact Learn about our Mentorship Program: www.reimasters.ca Bookkeeping & Tax help: www.finngo.com/rei Submit a question: [email protected]

🎟️ Upcoming Event Red Deer Real Estate Investing Meetup Hosted by Amanda Dyck 📅 Friday, October 24, 2025 – 6:00 PM 📍 Red Deer, Alberta 🔗 Join the Event on Facebook

🤝 Thanks to Our Sponsors 🏠 Krystal Kromm – Red Deer Investor-Focused Realtor 📞 (587) 377-8584 🔗 Facebook

🏢 Calvin Realty – Edmonton Investor-Focused Realtor Team 🌐 calvinrealty.ca 🔗 Facebook

📊 Finngo Bookkeeping & Tax – Investor-Focused Accounting Firm 🌐 www.finngo.com/rei 🔗 Facebook

💼 Kirkwood & Brennan Mortgage Group – Investor-Focused Brokers 🌐 www.kbmortgages.ca 📧 [email protected] 🔗 Facebook

🏗️ Calvert Home Mortgage Investment Corporation 📞 403-278-0249 📧 [email protected] 🆔 FSRAO License Numbers: 13267 and 13268