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Your business is not about you, the unmatched power of positioning and living through the long and slow death of a business - Ben Hirons | E16
This week I talk with serial entrepreneur, rocket scientist & explorer wannabe Ben Hirons.
Ben and I discuss his broken business partnerships, the little secret he kept from his wife to keep his company afloat and the importance of brand position in the success of any business.
Ben is one of the leading marketing minds in Australian business. Over the past 20 years, he has started and grown three successful businesses, researched over 1000 SMEs and studied the great marketers of our generation.
Ben is Armed with a double degree in Business and Aerospace Engineering and has the hands-on experience that comes from being a serial entrepreneur.
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By Nic HaralambousThis week I talk with serial entrepreneur, rocket scientist & explorer wannabe Ben Hirons.
Ben and I discuss his broken business partnerships, the little secret he kept from his wife to keep his company afloat and the importance of brand position in the success of any business.
Ben is one of the leading marketing minds in Australian business. Over the past 20 years, he has started and grown three successful businesses, researched over 1000 SMEs and studied the great marketers of our generation.
Ben is Armed with a double degree in Business and Aerospace Engineering and has the hands-on experience that comes from being a serial entrepreneur.