The Robyn Graham Show - Success without Social - Brand Marketing and Business Growth Strategies for Christian Entrepreneurs

Your Fashion Should be on Brand, on Trend and have a Modern Flare to Help Attract Your Ideal Clients

10.05.2020 - By Robyn Graham - Business Growth Strategist and Coach for Christian Entrepreneurs and Small Business OwnersPlay

Download our free app to listen on your phone

Download on the App StoreGet it on Google Play

Do you ever stand in your closet and think, or say, I have nothing to wear?  I do, all the time!  And it really isn’t about not having anything to wear because there are plenty of clothes, it’s about what is going to make me feel good and be on-brand.  Jeanne Rhim recently joined me for a conversation to share fashion styling tips for dressing with confidence for success. About Jeanne Jeanne Rihm is a personal clothing stylist who specializes in styling men, women, speakers, executives, and entrepreneurs. What she is most passionate about is creating a look for each of her clients that represent, who they are, and how they want to be perceived in their industry, so that they always feel confident and empowered.  Jeanne’s 25 years of industry experience is rooted in the fashion capital of NYC collaborating with major designers and retail stores. She has also worked with Speakers Who Dare, and for TEDx Lincoln Square as their official stylist for all of their speakers. Understanding the Body and Fashion When working for Ralph Lauren, Jeanne realized that she had a gift that she could understand women, their body, and how to dress it and what would look amazing on their figure whether they were petite, tall, size two, or size 22. At that point, she decided to start Fashion Jeanne. Jeanne believes that through fashion you can feel confident and show your true essence, part of creating a recognizable personal brand.  Feeling confident in how you look helps you own the space you are in, whether presenting, networking or working.   The more confident we feel and appear, the more people will trust us as an authority in our niche. Your Fashion is Part of Your Brand When creating a brand, it's not only what you’re selling, it's how you look. How you dress is your calling card.  Each niche and industry are different.  It's really important that you dress according to what's expected and how you want to be perceived.  When it comes to representing your brand and differentiating yourself, fashion is not only the wardrobe but the accessories and your overall look.  It can really help you connect with your audience. Empowering Confidence Having a sense of fashion that makes you feel confident is empowering. It’s important to find the right cuts and silhouettes for your body type.  It isn’t about your size, it’s about the choices you make when purchasing. New Fashion Perspective Post Breast Cancer Having breast cancer changed Jeanne’s perspective on life and her business.   She didn’t want to live with any regrets, so she decided to really focus on her business and serving people in business to help them look great and feel confident in all of their business activities. Styling Tips Weight doesn’t matter.  The way the clothes fit is what’s important. There are three facts to consider about the body when selecting fashion items: Shape Proportion Deviation Each factor will influence the style and size of clothing you should choose. In addition, there are closet basics.  Once you have accumulated the closet essentials or basics, you can mix and match items to create additional outfits.  Jeanne has a closet essential guide that can be downloaded from her website. Staple Fashion Tips The first tip is to think about layering.  You want thin, soft layers so as not to add bulk, especially on camera. Open necklines and v-neck tops elongate the neck for a slimming look. Camisoles or lightweight blouses with little cap sleeves are great for layering. Hoop earrings in a size appropriate for your industry. Blazers and stretch sweater blazers or denim jackets are great for layering. Comfortable but structured items for more flattering fits. Nothing clingy. Anything bulky will add weight to your figure, especially on camera. A flat necklace, nothing too large to take away from you. A classic trouser pant or crop trouser pant for warmer weather. Neutral colors. Keep it classic, on-trend, and modern but classic so that you can wear it for a couple of years. Colors will shift with seasons. Blouses and tops that drape away from the body but are not boxy. Tops should hit between your hip bone and your pubic bone. No matter the style, your fashion will look better if you have a good bra that has been sized. Spanx – underwear lines are not cool! Dress on Brand and on Trend The most important thing is to dress on brand to appeal to your ideal audience. Keep your wardrobe up to date and have the fashion essentials to mix and match. Learn More and Connect with Jeanne Jeanne’s online style course. Download Jeanne’s Style and Body Guide. Website: www.fashionjeanne.com Instagram: https://www.instagram.com/fashionjeanne_/ Facebook: https://www.facebook.com/FashionJeanne LinkedIn: www.linkedin.com/in/fashionjeanne YouTube: https://www.youtube.com/channel/UC1vNTP4AHQEXendfvnY6gfg?view_as=subscriber Style & Body Guide Closet Essentials Guide   Learn more about your host, Robyn Graham, click HERE. To learn about The Brand Marketing Insider by Robyn Graham, click HERE. Book a Brand Marketing Strategy Session HERE. Ask Me Anything HERE. Connect with me, Robyn Graham: Website | Instagram | LinkedIn | Facebook | Twitter | YouTube | Pinterest

More episodes from The Robyn Graham Show - Success without Social - Brand Marketing and Business Growth Strategies for Christian Entrepreneurs