In this episode, Dave Won opens up about how hidden beliefs silently steer our sales decisions. From almost selling his home to escape anxiety to reframing the word “expensive,” Dave shares how self-awareness transformed his career, and how you can do the same. 

Schedule a FREE Discovery Call with Jason: https://www.firestartersinc.net/contact

KEY POINTS:

🔥 How Dave’s panic attacks revealed deeper money fears

🔥 The six-year journey from scarcity to awareness

🔥 Why logic doesn’t drive decisions, emotion does

🔥 The truck story: buying for approval, not need

🔥 Projecting your own money beliefs onto clients

🔥 How scarcity shows up as “staying small”

🔥 The UNLOCK framework for rewiring money mindset

🔥 Sales is service, not manipulation

🔥 The “anchor behind the ship” metaphor for hidden beliefs

📲 CONNECT WITH JASON:

Website: https://www.firestartersinc.net/

LinkedIn: https://www.linkedin.com/in/jason%F0%9F%94%A5-barnaby-252a68/

Instagram: https://www.instagram.com/firestartersinc/

📲 CONNECT WITH DAVE:

LinkedIn: https://www.linkedin.com/in/davewon/

Website: https://www.davewon.co/

#SalesMindset #MoneyBeliefs #SalesCoaching #EmotionalIntelligence #Leadership #SalesTraining #AbundanceMindset #FirestartersInc #JasonBarnaby #DaveWon