Ask Frank Kern

By Frank Kern

What's Ask Frank Kern about?

Transforming Your Business Isn't About Doing A Million Different Things. It's About Finding ONE BIG THING And Then Leveraging That. Frank Kern has been advising entrepreneurs like you all day, every day, to do just that since 1999. This is his podcast. More at FrankKernPodcast.com.

5.0

111111 ratings

Download our free app to listen on your phone

Ask Frank Kern episodes:

04.22.2024
Do you have tips/recommendations to optimize engagement and click-through rate?
I'd really like to see what I can do to optimize engagement and click through rate on our current email newsletter. I'm seeing that our lead magnet, it has a great open rate. It's an 80% open rate, 60% click...
04.15.2024
Any advice on how to learn to put a good course together?
Any advice on how to learn to put a good course together? I finally feel like this is possible for me. I'm a legal recruiter and realize I have a ton of advice that will be helpful to young, new...
04.08.2024
What do you recommend for Book funnels in terms of advertising? Any minor adjustments you'd recommend to your IBB for this model?
What do you recommend for Book funnels in terms of advertising? Alright. Specifically referencing my Intent Based Branding methodology. And so I will give that answer regardless of methodology. So if the objective of the campaign is to sell a...
04.01.2024
How do you accurately categorize and elevate the appropriate price for tools such as 1-on-1 coaching, group coaching, memberships, and live events?
As I pivot more from the services side or the agency side to the coaching stuff, just curious your thoughts on how to accurately categorize the appropriate price of that in my head and how to continue to elevate that....
03.25.2024
Frank, how do you script your videos?
The question is how do you script your videos? And the answer is I personally don't script my videos, but I do have a framework...
03.18.2024
How do you create whale bait to add new upper-level prospects to your pipeline?
I know the types of people that I was attracting before aren't going to be the ones that work with me at the level that I do, these new ones. And so it begs the question, how do I get...
03.11.2024
What to do if the ads are not working
He's running some ads and he's not getting any sales. And to that I reply, welcome, sir, to the club. And so I don't really understand the question. It says is it only sales conversion that count? Or should I...
03.04.2024
If you were starting a social media agency from square one and didn't have "proof" yet, what would your lead gen strategy be?
Very simple. It would be to get them on the phone, give them a proposal and see if they wanted to become a client. Everybody's got testimonials, you know. I don't really think it matters.
02.26.2024
Is High End Continuity still a significant part of your business model?
Is high-end continuity still a significant part of your business model? No, high-end continuity isn't and it never really has been. By high-end, I'm assuming you mean multi-thousand dollar consulting engagements...
02.19.2024
What are your takeaways from creating your "perfect lifestyle" first and then working hard to pay for it?
I think you went through either yours or a version of the perfect day experience where in a perfect day, this is what life would look like. Do you remember that day?
02.12.2024
Have you worked with clients from Europe who sold their products/services to US customers? Is it more difficult for Europeans to sell on the US market?
So Simon asks, have I worked with clients from Europe who sold their products/services to US customers? And is it more difficult for Europeans to sell on the US market? Yes I have, and the answer is no.
02.05.2024
Is SEO dead? How much should I worry about it for a blog/biz website?
Here's a pretty good question. Samuel asks, is SEO dead? How much should I worry about it for a blog/biz website? Well, I'll give you my answer with a disclaimer.
01.29.2024
You understand human behavior, positioning and dynamics. How do unconscious marketing elements like context, environment and positioning affect the marketing schtick?
One thing I've really appreciated about you over the years has been obviously, you know, you're one of the most intelligent marketers out there, but something about understanding human behavior, positioning and dynamics. So for example, however many years ago,...
01.22.2024
Do you think there's any connection between the MK-Ultra experiments and modern marketing methods, especially the ones that have a background in NLP?
Do you think there's any connection between the MK-Ultra experiments and modern marketing methods, especially the ones that have a background in NLP. Okay. Number one, I don't know...
01.15.2024
HEALTH SCARE reveals marketing secret
We're recording this for you in this little wooden room of the California place where we are staying for the next couple of weeks, here in the summer, and just had the craziest health thing happen...
01.08.2024
The Oldest Trick In The Book – Marketing Lessons From A Saint
This morning, I read a pretty powerful marketing lesson written by a Saint. I'm pretty sure he didn't intend for it to be a marketing lesson, but it's a good marketing lesson nonetheless. The Saint's name is Nikolaj Velimirović and...
01.01.2024
A Huge Mistake That’s Costing You Money
Things are without question rarely as they seem. So here's what that means... As marketers, it's very, very easy for us to make assumptions about our prospects based on our own personal experience or what we observe in our immediate...
12.25.2023
PROOF that you can do ANYTHING online
I think I'm going to name this episode PROOF that you can do ANYTHING online. Of course there's a caveat to that. I don't literally mean anything, but in business, online especially, we sure do have a lot fewer limitations...
12.18.2023
An Uncomfortable Confession
Hello everyone. Frank Kern here. I hope you're doing well. I'm recording this for you front of the fire once again, in my little office. It's about seven in the morning, beautiful morning here, and now to live up to...
12.11.2023
I want to have someone do a certain thing...what should the ad say?
Any advice about what ad to run, to have people apply to a webinar? Okay, so this question is, I'll rephrase it like this. I want to have someone do a certain thing. What should the ad say? Alright, that's...
12.04.2023
When you bringing back the sassy dazzle videos?
That question could be translated into "do fancy videos work better than non-fancy videos?" And you know, what? The non-fancy videos work better.
11.27.2023
If you were to go back to when you were 20, do you think you would still choose the same lifestyle?
If you were to go back to when you were 20, do you think you would still choose the same lifestyle that you have now. And the answer is yeah, absolutely. I would have done a lot of stuff differently...
11.20.2023
What to do if your leads don’t convert
So this is someone saying, hey man, I'm getting leads, but they're not converting. All right, and so that's the statement. The actual statement is I could get leads with my clients, need help converting them. Uh dude, join the...
11.13.2023
If you lost everything today (contacts, cash, business, etc), what will you do to rebuild back your income?
If you lost everything today (contacts, cash, business, etc), what will you do to rebuild back your income? Well, if I literally had absolutely no money at all, like not even enough to run ads, I would go door-to-door to...
11.06.2023
Is the majority of your business still from selling info or consulting? Which business model do you prefer?
Mike says, is the majority of your business still from selling info or consulting? Which business model do you prefer? Right now, it's info. And there's a deliberate reason for that. There are two deliberate reasons for that. #1 -...
10.30.2023
NEW: The Holy Grail Scenario
It's the question I've been getting a lot of lately, which is like a general question, which is what's the best way to do social media ads? The answer is, it depends. However, there is a Holy Trinity to shoot...
10.23.2023
HOLD FAST – The Cure For Distraction
Today, I have 10 words for you that can polarize or they can unify. My hope is that they unify. Here they are. The words are...
10.16.2023
They Asked Frank Kern To Keynote Funnel Hacker Live
Alright. It's important that everybody fully understands the situation at hand. I'm going to talk about seven things on the intro net. I might talk about ways to increase sales in your business. I might slip up and say that...
10.09.2023
The Magic Question That Makes Everything Easier
So today's episode is about one magic question that can change everything. I really crack myself up with these titles sometimes, but there's really some validity to the statement. I promise. So, I'll reveal the magic question in a minute....
10.02.2023
You do NOT need motivation (because this works better)
What's happening, hope you're well. So what we're going to talk about today is the one thing that beats motivation, hands down, every single time. Personally, love motivational stuff. Love it. Huge fan, like reading it, like listening to it....
09.25.2023
An IMPERFECT Morning Routine (works great)
Have you ever heard of that book Miracle Morning by Hal Elrod? I listened to that a couple of years ago on audio book, and I can't remember exactly what it said, but I'm mentioning the book because probably some...
09.18.2023
An unusual childhood experience (that might have made me millions)
I want to share an unusual belief that was, I'm going to put this in air quotes, forced on me growing up that forever changed my life for the better. I say forced on me, again in air quotes, because...
09.11.2023
The Most Powerful “Persuasion Technique” On Earth
Let's talk about one of the most powerful, mass-influence methods ever. I wanted to say weapons, but that just sounds weird. I don't want to weaponize this kind of thing. You know, technique, strategy, tactic, how 'bout that? Anyway, before...
09.04.2023
Forget “Money Goals” - try this instead
Let's talk about money goals. They say you're supposed to have 'em and they say you're supposed to set financial targets. I got to tell you, I'm not sure I agree. I mean, to some degree, obviously it's a pretty...
08.28.2023
These two skills will get you farther than anything else
So what was I wanting to talk to y'all about? Last night I was briefly on Clubhouse again. I've got to tell you, you got to watch out for that thing. It is very addictive. I got on there, was...
08.21.2023
You have WAY more value than you know
Let's get to work. OK, try to do these every day. Share some new insights. Some picking up along the way. Crazy thing happened on Clubhouse yesterday, which is increasingly addicting, by the way. Who knows what will happen with...
08.14.2023
Avoid this ONE “mindset mistake” at ALL COSTS
What's happening y'all? This is an honest to God, real live actual planned podcast episode. So let's dig right on into it. I got a question, a good question, the other day. I forgot who asked me so I can't...
08.07.2023
Is Clubhouse Worth Messing With? (yes, but NOT how you might think)
Hope everybody's well. Happy whatever today it is...Saturday. I want to answer a question that was on my mind. It's been on a lot of people's mind, what's the deal with this Clubhouse thing, is it worth messing with? There's...
07.31.2023
Do NOT try to out-work me. (Out-smart me instead.)
Do not try to out-work me, out-smart me instead. Over the holiday, I got a message from someone very important to me, and they're going through a good rebirth of business. This individual is experiencing some focus issues and said...
07.24.2023
I’m starting a TV show on vuvies.com and I wanna scale it online. What are a few steps I can take to do that?
This is interesting. I'm starting a TV show on Vuvies and I want to scale it online. What's a few steps I can take to do that? I don't know, I don't know what Vuvies is. Now I'm feeling like...
07.17.2023
The career executive coaching space is booming right now due to the global pandemic economic fall out. What would your very top strategy be to capture more engagements?
Hey Frank, the career executive coaching space is booming right now due to the global pandemic economic fall out. What would your very top strategy be to capture more engagements? So I have a framework for writing stuff to get...
07.10.2023
How can I build clientele for my wife’s salon targeting a 50-mile radius?
How can I build clientele for my wife's salon targeting a 50-mile radius? Dude, this fits in perfectly with the earlier question of what would you do if you lost everything and only had $10K and had to start all...
07.03.2023
What courses of yours are a good fit for a very advanced, well-established internet marketer?
What courses of yours are a good fit for a very advanced, well-established internet marketer? Really depends on the desired outcome. I consider myself to be a very advanced, well-established internet marketer, and what I always go back to is...
06.26.2023
How do you inspire yourself to create content?
How do you inspire yourself to create content? Dude. It's fun! So, this is like...this, debauchery and food, and, you know, inappropriate things to talk about on a livestream that all other dudes think about it. This is the only...
06.19.2023
You’ve lost everything and you’re starting from scratch. Your goal is to make $100K as quickly as possible. You’ve got $10K to your name. How would you do it?
Here's the question I get all the time... You've lost everything and you're starting from scratch. Your goal is to make $100K as quickly as possible. You've got $10K to your name. How would you do it? Alright. I would,...
06.12.2023
How do you inspire to create new stuff and trainings for your clients without modeling the new guy, modeling the new guy?
He says, how do you inspire to create new stuff and trainings for your clients without modeling the new guy, modeling the new guy? Dude, I don't care what the new guys are doing. I care about what I learned...
06.05.2023
What's it cost to get a qualified application filled out?
What do you think it would cost on average to get an application filled out, if I were to use intent-based branding? I know it's a difficult question, cheers. So the real question is, and I'm translating again...Hey man, I'm...
05.29.2023
Apple and Facebook aren't getting along right now, what does that mean for the rest of us?
The question is, with iOS 14 blocking so many things, is it going to make stuff break? Now he's specifically referencing, is intent-based branding going to be changed? That's a method of getting attention and then retargeting people, and if...
05.22.2023
What are people buying online today? Online courses? White papers? Just curious what are the hot products right now.
What are people buying online today? And then the question goes a little deeper...is it online courses, white papers? Just curious what the hot products are right now. The short answer to that is everything.
05.15.2023
Is High End Continuity still a significant part of your business model?
Is high-end continuity still a significant part of your business model? No, high-end continuity isn't and it never really has been. By high-end, I'm assuming you mean multi-thousand dollar consulting engagements...

What's Ask Frank Kern about?

Download our free app to listen on your phone

Ask Frank Kern episodes:

Do you have tips/recommendations to optimize engagement and click-through rate?

Any advice on how to learn to put a good course together?

What do you recommend for Book funnels in terms of advertising? Any minor adjustments you'd recommend to your IBB for this model?

How do you accurately categorize and elevate the appropriate price for tools such as 1-on-1 coaching, group coaching, memberships, and live events?

Frank, how do you script your videos?

How do you create whale bait to add new upper-level prospects to your pipeline?

What to do if the ads are not working

If you were starting a social media agency from square one and didn't have "proof" yet, what would your lead gen strategy be?

Is High End Continuity still a significant part of your business model?

What are your takeaways from creating your "perfect lifestyle" first and then working hard to pay for it?

Have you worked with clients from Europe who sold their products/services to US customers? Is it more difficult for Europeans to sell on the US market?

Is SEO dead? How much should I worry about it for a blog/biz website?

You understand human behavior, positioning and dynamics. How do unconscious marketing elements like context, environment and positioning affect the marketing schtick?

Do you think there's any connection between the MK-Ultra experiments and modern marketing methods, especially the ones that have a background in NLP?

HEALTH SCARE reveals marketing secret

The Oldest Trick In The Book – Marketing Lessons From A Saint

A Huge Mistake That’s Costing You Money

PROOF that you can do ANYTHING online

An Uncomfortable Confession

I want to have someone do a certain thing...what should the ad say?

When you bringing back the sassy dazzle videos?

If you were to go back to when you were 20, do you think you would still choose the same lifestyle?

What to do if your leads don’t convert

If you lost everything today (contacts, cash, business, etc), what will you do to rebuild back your income?

Is the majority of your business still from selling info or consulting? Which business model do you prefer?

NEW: The Holy Grail Scenario

HOLD FAST – The Cure For Distraction

They Asked Frank Kern To Keynote Funnel Hacker Live

The Magic Question That Makes Everything Easier

You do NOT need motivation (because this works better)

An IMPERFECT Morning Routine (works great)

An unusual childhood experience (that might have made me millions)

The Most Powerful “Persuasion Technique” On Earth

Forget “Money Goals” - try this instead

These two skills will get you farther than anything else

You have WAY more value than you know

Avoid this ONE “mindset mistake” at ALL COSTS

Is Clubhouse Worth Messing With? (yes, but NOT how you might think)

Do NOT try to out-work me. (Out-smart me instead.)

I’m starting a TV show on vuvies.com and I wanna scale it online. What are a few steps I can take to do that?

The career executive coaching space is booming right now due to the global pandemic economic fall out. What would your very top strategy be to capture more engagements?

How can I build clientele for my wife’s salon targeting a 50-mile radius?

What courses of yours are a good fit for a very advanced, well-established internet marketer?

How do you inspire yourself to create content?

You’ve lost everything and you’re starting from scratch. Your goal is to make $100K as quickly as possible. You’ve got $10K to your name. How would you do it?

How do you inspire to create new stuff and trainings for your clients without modeling the new guy, modeling the new guy?

What's it cost to get a qualified application filled out?

Apple and Facebook aren't getting along right now, what does that mean for the rest of us?

What are people buying online today? Online courses? White papers? Just curious what are the hot products right now.

Is High End Continuity still a significant part of your business model?