Share Your Partner Program won't succeed unless you know these things... w/ John Cawdery

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December 15, 2021

Your Partner Program won't succeed unless you know these things... w/ John Cawdery

45 minutes

John Cawdery ran US operations for Incubeta, a 500+ person agency based in London most recently, but also built a partner program at Google for 14 years, so he is able to speak towards his unique perspective and experience on the topic of partnerships. Today, John is alone on this call, which is unique for this show, because he is both sides of the partner coin in one. In this episode, John and I review:

What to know before you define your program

Communication with partners - why it is most important

How to structure your team to succeed

Perception of "MSP" partnerships while at Google

How this changed after joining the agency

Misalignment around incentives

What John would build if he started a solutions partner program today - 1st, 2nd, 3rd steps

What should the partner managers first 6 month KPIs be

What truly incentivizes agencies to partner

And we end with examples

Resources:

Sendoso - The leading sending platform.