How can you evaluate what podcasts are doing for you as a podcast guest? After listening to this episode of Rhodes to Success, you will walk away with a clear blueprint on what you should be doing in order to get value and measurable activity and results as a podcast guest.

 

I’m not sure if and when these podcasts are being released.

• Stay in the loop when interviews are being scheduled.
• Create an internal spreadsheet to track the hosts, recording date, website, mailing address.
• Most hosts should email the guests when the podcast is live.
• If 6-8 weeks have passed and you haven’t heard if an interview has gone live, reach out to the host and ask.
• As soon as the interview ends, ask when the episode is scheduled to be released.

 

I’m not sure if anything of value, measurable activity, is coming out of them [podcasts] for my sales funnel.

• In order to get measurable activity from podcast interviews, you have to give a clear call to action that can result in measurable activity.
• Give one clear and specific call to action.
• Be clear on who should be taking the action. E.g. “If you are…, I invite you to set up a free 15-minute call with me.”

 

John Pollock’s Advice

• Rather than give out the corporate site, give out a funnel, such as LeadPages, and test them.
• If the people from the podcast go into a funnel and it doesn’t work, then you need to change the page.
• Podcasting is marketing. Think of every podcast as a different audience, and you need to share that you are on a podcast.
• Podcasting is a symbiotic relationship. Guests need to promote the podcast too.

 

What makes a landing page convert?

• Be really specific with the headline.
• Headlines are the number one thing you can change out to increase conversions.
• Make sure your images speak to what is going on with your landing page.
• Ensure the form has a huge call to action button.
• The call to action button should not simply be ‘submit.’
• Landing pages shouldn’t have menu items. There should be one specific goal.   
• Spend time on copywriting. This will convince someone to take action on your page.

 

Promoting Your Episode

• Doing the interview is only one part; there is a lot more you have to do in order to leverage the interviews.
• To get results from podcast listeners, you can’t just rely on the host to do all the marketing to your audience.
• The strategy is to use a multimedia approach using images, videos, and podcasts.
• Use Meet Edgar to republish old content and cycle in new images.
• Add your podcast interviews on a media page so they are in one place.
• Always tag the host when you post on platforms.

 

Resources:

John Pollock

One-Click Lindsey

[email protected]

 

Live Webinar: 

Text ‘rock’ 72000

Jessicarhodes.biz/webinar

 

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The music in today's episode was written by The Danger Os and produced by Nick Palmer. Check them out at https://www.facebook.com/thedangerosmakemusic