Is your website quietly draining your ad dollars? You might be running great campaigns, but if your website isn’t optimized, you’re leaving ROI on the table.

In this episode of Paid Media for the Rest of Us, April Borovskaya breaks down the most common website mistakes that sabotage your marketing performance—and exactly how to fix them. From slow site speed to poor messaging, weak CTAs, and mobile-unfriendly layouts, she reveals the hidden issues that can derail your conversion rates.

You’ll learn:

• How to match your website setup to your budget and growth stage (DIY vs. custom builds)

• Why speed and performance matter more than you think

• The messaging and grammar tweaks that increase trust instantly

• How to craft CTAs that actually drive action

• The “above the fold” rule for mobile success

• Why integrations with booking tools and forms are critical for tracking conversions

Whether you’re running ads for a small business or managing campaigns at scale, your website can either multiply your ROI—or kill it. Tune in to learn how to make sure it’s working for you, not against you.