Anything to do with marketing can be intimidating, but throw in “digital” to the mix, and you add in an extra helping of anxiety. And why wouldn’t it seem overwhelming considering the factors?  
Audio. Video. Multiple platforms. Equipment. New technology. 
That’s a lot to think about!
My guest, Antonio Sanson, shares his start in the space of digital marketing and how his experience as a Physical Therapist Assistant in a small town led him to success on YouTube. 
“There is nothing special about how I got started with YouTube. You don’t need anything special to get started in this space.”
 
In this episode we talk about:
-Using common search terms
-Starting with equipment you already have
-Developing your presence
-Growth strategies the WORK
-Ad revenue versus partnerships
-Creating content that gets seen
-How consistency is underrated
The best day to start your YouTube channel is yesterday and the next best day to start is today! After you listen to our conversation, you’ll understand why!

Ep. 174 YouTube Growth Hacks with Anotonio Sanson

Welcome to the The Aaron LeBauer Show. This is the #1 show for passionate physical therapy and healthcare entrepreneurs looking to level up their income and impact in the world. If that's you, you're in the right place. Sit back, chill out and let’s get into the show.

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Health & Fitness

Passive income isn’t work-free. This is working once and continuing to earn income on that effort.  Here are the 8 secrets to making passive income as a physical therapist. 1) Give Results in Advance -Give value first to grow your audience. No one is going to buy from you if you don’t give results in advance. Build relationships. Build trust. Then your audience will buy from you. 2) Lead Flow -Your lead flow starts with blocked, no flow. Then it moves to a trickle. That is followed by a drip. After that, you get a flow. At the very top, you have a flood. The truth is, there are really only 2 kinds. You either have enough leads or you don’t.  3) Value Ladder -At the bottom rung, you have a free offer like a lead magnet. Then you move to a Low Barrier Offer (LBO), which is something low cost but high value. Then you move to a primary offer. This is a higher cost item like a plan of care. The top of your value ladder is a monthly recurring membership offer.  4) Proven Offer -It can be free and paid, but it has to be proven to work. You can have an idea for something, but you need to know it works before you build it out. You need to know people actually want it.   5) Work Smarter, not harder -Most who are struggling don’t have a favorable input to impact ratio. You have to get to a place where yo are leveraging a team and software to increase your impact without increasing our input. I can’t help more people if I’m stuck at a table working on people all day. That’s why I bought back my time with building the right team and software to expand my impact. 6) Evergreen Sales sequence -Have an automated sequence that moves people along the path to becoming a patient or a client. You want them moving up the value ladder.  7) Email Marketing System -You have to use email marketing. You just have to. That’s why we created the PT Email Engine for our CashPT Platinum Mastermind members and we’ve opened it up to everyone. It’s like buying a car and getting free gas for life. I’ve done all the setup for you. You just have to implement it with your email list.  8) Investing -You need to start investing at the beginning, but there are different levels of investments. You can start by investing your time to set up a marketing sequence. That’s investing in yourself. You need to invest in your business BEFORE you worry about debt like your student loans. Then you can start investing in the stock market, crypto, and real estate. Real estate can build long-term wealth.    “If you’re not in the game, you’ll never win the game.”

Secrets to Creating Passive Income as a PT

Today, I speak with Dr. Sarah Martinez, a homeschooling mom of four, who also runs her cash-based practice out of her home. Sarah grew up loving sports and taught group fitness through high school and college. After physical therapy school, she worked for a big chain, and hated the hours and the patient load. She lasted six years before "retiring" and being a stay at home mom. She opened up her business a little over a year ago. She treats active adults in Houston, TX. The clients she mostly serves are women who enjoy pilates, yoga, and barre. TIME STAMPS: 1:00 introduction 2:42 Sarah’s business 11:40 treating out of her home 13:20 homeschooling her four kids 18:54 “retiring” her husband 24:53 being a flight attendant 30:00 direct access laws 35:00 when to hire 
 
 Connect with Aaron: Facebook: https://www.facebook.com/AaronLeBauer Instagram: https://www.instagram.com/aaronlebauer/ CashPT Nation FB Group: https://www.facebook.com/groups/CashPTNation 
 Connect with Sarah: Instagram: https://www.instagram.com/covenantpt/ Website: https://www.covenantphysicaltherapy.com/

Homeschool Mom and Physical Therapist- Dr. Sarah Martinez

Today, I speak with Dr. Joey Seyforth, a Cash-Based physical therapist in North Denver who primarily works with CrossFit and baseball athletes. Joey shares how he went from feeling completely stuck to confident and growing in a matter of months. He tells us what allowed him to grow so quickly and gives advices he thinks other physical therapists need to hear. The comeback is always greater than the setback! TIME STAMPS: 1:00 introduction 7:15 deciding to move to Denver 8:40 the promise versus reality 11:38 deciding to start his own practice 15:54 the plan for growth 19:40 big jumps in growth 25:25 the sales process 31:40 explaining cash pay to others 40:40 getting referrals  50:32 being quick to act 
 Connect with Aaron: Facebook: https://www.facebook.com/AaronLeBauer Instagram: https://www.instagram.com/aaronlebauer/ CashPT Nation FB Group: https://www.facebook.com/groups/CashPTNation 
 Connect with Joey: Instagram: https://www.instagram.com/comeback_performancept/ Instagram: https://www.instagram.com/shoulder.comeback/ Website: https://comebackperformancept.com/

The Comeback is Always Greater than the Setback with Joey Seyforth

Today, I speak with Dr. Maria Wisman, a physical therapist based out of Westerville, Ohio. She is the founder of The Cheer Doctor where they help cheerleaders and cheer teams go from good to great through physical therapy and strength training resources. She also has a membership group online for cheerleaders and cheer teams who need strength and conditioning and other resources. TIME STAMPS: 1:00 introduction 2:31 different aspects of cheer 8:10 deciding where to go to school 10:23 finding strength & conditioning 12:17 from cheer to PT school 14:35 deciding to start a business 21:30 joining the CashPT Platinum Mastermind 25:00 being busy 27:30 offering different programs 33:05 the biggest challenges 35:19 growing Instagram & email list 41:20 goals for the future 42:20 advice for new grads 
 Connect with Aaron: Facebook: https://www.facebook.com/AaronLeBauer Instagram: https://www.instagram.com/aaronlebauer/ CashPT Nation FB Group: https://www.facebook.com/groups/CashPTNation 
 Connect with Maria: Instagram: https://www.instagram.com/drmariawisman/ Instagram: https://www.instagram.com/the_cheerdoctor/ Website: https://thecheerdoctor.com/

Launching Online as a New Grad PT with Dr. Maria Wisman The Cheer Doctor

Today, I speak with Dr. Odell Miller, owner of Off the Bench Physical Therapy & Sports Performance, located in Kalamazoo, Michigan. Odell shares his journey from the NFL to physical therapy school, and what motivates him to strive to do everything to the highest level. Being an elite athlete, Odell takes the lessons he learned from sports to his practice as a physical therapist and coach. He now strives to pass on what he’s learned to others and help broaden opportunities for those coming up behind him. TIME STAMPS: 1:00 introduction 3:35 lessons from the NFL 7:34 experiences in PT school 10:39 starting a business while still in school 16:01 advice to students 18:39 Deciding to open an in-person practice 21:21 van life 25:08 building social media 31:29 time between graduation  35:50 biggest game changers  38:48 vision for the future Connect with Aaron: Facebook: https://www.facebook.com/AaronLeBauer Instagram: https://www.instagram.com/aaronlebauer/ CashPT Nation FB Group: https://www.facebook.com/groups/CashPTNation 
 Connect with Odell: Instagram: https://www.instagram.com/odellmiller25/ Website: https://offthebenchpt.com/

Ep. 174 YouTube Growth Hacks with Anotonio Sanson

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