WSJ Tech News Briefing

YouTubers’ Old Videos Could Earn Them Millions, With Strings Attached

12.19.2022 - By The Wall Street JournalPlay

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A number of investment firms are offering YouTubers big payouts for the revenue rights to their back catalogs. For some, the deals could be a way to invest in their future, but only if they are willing to accept the terms. And with the digital-advertising market in flux, who is getting the better deal? WSJ reporter Miles Kruppa joins host Zoe Thomas to discuss.

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