In this episode of Add To Cart, we checkout Zhoe Low, General Manager of July. Launching in 2019,  the premium luggage and lifestyle brand was soon catapulted into a 90% loss of revenue due to the pandemic, but bounced back with revenue now reaching ten times higher than pre-COVID figures.  Zhoe has delivered the data-driven creative campaigns behind this phenomenal growth.

Links from the episode:

Aesop

Zimmerman

Haricot Vert

Nonna’s Grocer

Build: An Unorthodox Guide to Making Things Worth Making by Tony Fadell

Shaun Broughton from Shopify and Zhoe Low from July: Black Friday results & 2023 eCommerce Predictions | #253

Questions answered in the podcast:

• What is the weirdest thing you’ve ever bought online? 
• Who is your favourite retailer? 
• Which retail fad do you wish was history?
• Can you recommend a book or podcast that our listeners should immediately get into? 
• Finish this sentence.  The future of retail is… 

This episode was brought to you by…

esuite

Zhoe Low from July

Zhoe Low is the General Manager of direct-to-consumer lifestyle brand July. Joining the business in 2019, Zhoe has delivered data-driven creative campaigns that have helped the business grow exponentially. Prior, she developed deep expertise in digital marketing, communications and customer acquisition as Marketing Lead at CoinJar, Australia's leading cryptocurrency platform. Zhoe’s stewardship is a key reason July continues to grow and impress across Australia, US, and the world.

You can contact Zhoe at LinkedIn

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• Want to come on board as an Add To Cart sponsor 
• Are interested in joining Add To Cart as a co-host 
• Have any feedback or suggestions on how to make Add To Cart better

Email [email protected] We look forward to hearing from you!

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